FOUNDER & OWNER

James

Maverix was established in 2008 with a simple idea: snowboarding should be about more than just getting from A to B. Over the years, that idea has developed into two sides of the business — year-round snowboard coaching in the UK and small-group winter holidays in Europe.

In the UK, Maverix works with riders through private and small-group coaching, covering everything from piste performance and moguls to freestyle, flatland and groundtricks.

In Europe, Maverix takes a different approach. Small groups, local resort knowledge and flexible plans allow the riding to follow the conditions rather than a fixed itinerary.

Experience that counts
James has been riding and coaching for more than 25 years and holds senior snowboard teaching qualifications across four countries:
🇬🇧 BASI Level 4 ISTD — International Snowsport Teacher Diploma
🇺🇸 AASI Level 3 ISIA
🇦🇹 ÖSSV Diploma Snowboardlehrer
🇫🇷 French Carte professionnelle

He also holds a BA (Hons) in Business Studies and previously worked in Marketing and Public Relations with brands including Aston Martin and Hewlett-Packard. That combination of technical knowledge, international experience and a background in communication and business has shaped the way Maverix operates today.