The story behind our Ski and Snowboard sponsored rider media day
Once the winter was over Craig got in touch and asked if I would be interested in helping set up a session where we could support UK riders and help boost rider awareness of our work.
I’d been working closely with Thom from Snozone Milton Keynes recently, so I dropped him a line to see if he would be interested staging an event. As always he was super supportive and we pinned down a date that would give us the best opportunity for a decent turn out as well as the least amount of punters getting in the way of the riders. We pencilled in Friday July 15th and I set about working with Craig on building a suitable team that would be keen to be involved.
We didn’t plan on making this a serious media or sponsor heavy event. Just an excuse for a cool get together with a great bunch of riders.
We did the usual push on social media and waited to see the results. Luckily for us Eddie the Eagle was running a promotion in connection with Mitsubishi, so Thom got a couple of Mitsubishi ASX’s left underneath a decent sized kicker from the previous night with Eddie.
This ended up being a fresh challenge for everybody and certainly separated the men from the boys.
A refreshing sight on the day was Jade Walsh. The younger kids were not keen on throwing themselves over the cars. There looked to be a lot of debate going on at the top of the slope. Jade and I had a quick chat on a game plan, and the next run she attacked the kicker and blasted over the cars. The session was then on and everybody got stuck into gapping the cars as well as dialling in the rest of the park.
Gapping the cars was going well until Bradley Gaulter under rotated a backflip and rode out on a bonnet. Then alarm bells started to ring as Chris Harrison decided to try the cars and landed smack in between the two of them. Luckily he was so small he managed to squeeze himself through the gap without too much pain. I totally thought he was a gonna though.
It looked like the cars were going to get closed down pretty soon, then Ostyn Nutt put the nail in the coffin with a backside 180 to bonnet. Gutted to see it, but it was only a matter of time before we had to close them.
Mitsubishi turned up, assessed the cars and were surprisingly chilled about the damage. They just booked them in for a fresh paint job. That was lucky, but I guess what can you expect if your car is left under a massive kicker.
With those closed everyone focused on the other features in the park which consisted of a mix of tech and mellow side hit as well as ride on rails with the addition of a nice stall at the bottom of the run that allowed for some more technical throw down moves.
Charlie Kemp, Will Gilmore and Liam Tynan were showing the benefits of local knowledge with some smooth flow through the park that was captured by Ryan and Simon in their video edits.
Sadly I do not know many of the skiers who turned up, but the level of skill and tricks being thrown down was impressive with some solid tweaks and backflips over the cars in addition to a raft of jib moves.
As we headed towards 6pm we pulled everything together to close out a great day. It was awesome to see the level of UK talent and it’s safe to say that although there are a number of riders who you could question their validity as being sponsored, the cream always rises to the top and it was certainly on show.
Big thanks to all the riders who participated in the day. Thom & Neil from Snozone for putting together a solid park and supporting the event. Craig, Ryan, Jay and Simon for making a massive effort at their own expense to attend the day and capture all the best action.